Tips from 4 top real estate professionals on what they did to get to the top!

[youtube https://www.youtube.com/watch?v=sZnRRD-tLG4]

Watch the video to go deeper. Read below if you want a quick summary.

I just came out of a real estate marketing meeting where they interviewed the top four realtors in the group to find out how they got to the top. I am constantly staying in the “know” so I can help my clients be successful and I loved that these top realtors said the things that I’m also talking about. Even if you aren’t a realtor, these tips can help you too. Let’s dive in, review the questions asked, the answers given, and I challenge you to take note of where you can up your game!Q1. How did they get to where they are now?

• Answer: Planting seeds every day. If you don't plant seeds, you don't have flowers. If you take a week off where you stop planting seeds (follow-ups, reaching out to new prospects, different lead generation activities, etc.). Then you're going to have a week without flowers.

Q2. What did you do when the real estate market took a dive and everybody was complaining about it?

• Answer: I refused to believe it and didn't have any problems. Everything is what you believe it is. If you believe that your industry is in a slump and start changing your actions to match that then your business will go into a slump. My team, my company, my business was not affected by the downturn in real estate which was hit hard because I refused to believe that was going to affect me.

Q3: What are the things that you wouldn’t do again?

• Answer: TV and ads on TV screens at the gym. If you're spending money on ads then make sure you're doing everything, including having systems in place to convert those clients. Don't put that money out if you don't have the time to really dive in and convert those leads.

Q4: Let’s talk about Purple Bricks (a company that lists houses really cheap). They're saying that this could be a real downfall in the real estate industry and how are you going to combat that?

• Answer: If clients are using Purple Bricks tell them to go for it and to call me when they need help.
• Answer: Know that real estate is shifting. The Millennial business model is something that they need to be looking at and figuring out how to work with Millennials who are now buying homes.
• Answer: Hone in on your expertise. Show why you are way more valuable.
• Answer: Go deeper into your current sphere of people, your past clients, and prospects. Work on building those relationships, because a company that's doing everything really cheap will not be able to do that.
• Answer: Be very credible. Be hyper-local, demonstrate that you're an expert in your community, in your neighborhood, and on certain streets. Know what's going on in your community and in the real estate industry. Set yourself above your competition, know what objections they have and how you're going to answer them.

 Q5: Customer Loyalty. How are you getting your customers not to forget you after the transaction is done?

• Answer: Send them a gift during the time of year where they're not getting anything else. If you're doing something for the holiday, send it out a little bit early so that you're standing out from the other things that are being sent to them.
• Answer: Drip emails. Everybody's so focused on the lead generation part where they are getting the prospect that they don't look at the whole customer journey. The customer journey is where you build the relationship, get the loyalty so that you have a client for life, have a referral partner, a steady stream of income, and it's growing your business.
• Answer: If you're a full-time realtor, get full-time engagement wherever you are.
• Answer: Follow-up notes. Send handwritten cards, it’s easy to write it a card and it is remembered.
• Answer: Friend them on Facebook. Set up the custom Facebook feed on anybody you want to nurture. Whether that's a client or a prospect.

Q6: What's the number one thing that's difficult to overcome?

• Answer: Crazy clients! Working with people that absolutely are unreasonable and they totally suck to work with. Most crazy clients will not understand that it's them and they will take it out on you. Remember it's about them. Don't be emotional with this type of client. Don't engage in their drama. It is your job to keep it calm and move on to the next thing.

Bottom line, have optimism, be consistent, confident, an expert in your industry, and build those relationships!We want to help you be the top in your industry. Reach out to us and tell us where you need help. E-mail customer service at Spitfire Advertising dot com and follow us on our socials. We are on Facebook, Instagram, LinkedIn, Youtube, and Twitter. Have an amazing day and remember to smile…happy looks good on you!Hugs and high 5's,Shana Anderson-Nutewww.SpitfireAdvertising.comP.S. 1. Don't forget to follow our blog. That's where you're going to get these types of tips to help you with your business every time they’re posted.2. Don’t have a marketing calendar? I have you covered! You know that people with systems have the greatest success. Click on the image below to download my FREE Monthly Marketing Calendar Worksheet. I’ve made it easy to plan out your monthly marketing activities.

1.  Enter what marketing activity you’ll do and when
2.  List  your top 3 priorities that month
3.  The theme you’ll create that month’s marketing around then follow your plan.
4.  When the month's done, evaluate it and tweak what's not working.

Don't forget to check out our previous blog post:• I’m not a mind reader so how can I figure out what’s going on in your head?• Create an unforgettable business card that will easily make you stand out from the crowd?• 3 tips to help you achieve even your hardest goals!